Should Interns Run public Media Campaigns?

Should Interns Run public Media Campaigns?

Asset Manager - Should Interns Run public Media Campaigns?

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Incorporating collective media into your marketing efforts is significant in this digital world. While some businesses have decided to embark on this on their own, by assigning the task to their marketing department, others have turned to what they think to be the most cost-effective clarification - hiring a summer intern.

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From the perspective of the Gen Y population, a "deep understanding of collective media" or "experience launching viral digital campaigns" is what they do on a daily basis - updating their Twitter statuses every 5 minutes or creating new groups on Facebook.
Source: business Insider

Image: business Insider

Sure, these students may claim they are "Social Media Experts" because they know how to upload a YouTube video or ensue a Twitter hashtag. But, they may not possess the significant transportation skills and strategy touch that are required to move your collective media efforts forward.

Below we have listed some of the pros and cons of hiring a college intern or relying on rather than sticking with an external agency.

Pros

If you are finding to bring on talent at the end of the summer, a summer intern is a great excuse to give someone a trial run before handing over a contract

Summer interns can furnish significant understanding if you are launching a campaign or your business target shop is the 18-24 age group

Low budget

Cons

College students know how to chat with their friends on Twitter, but they often forget the purposes of managing this for a business rather than for fun.

Students may not be committed to your business the same way that an division is, especially if they are not getting paid or receiving minimal compensation

Agencies have worked with numerous associates with various needs, therefore they have customary with best practices and understand what works best than someone who has only played with collective media for personal purposes

Summer interns need quite a bit of training to educate them on your company's messages and core values

Interns are great assets for any business, but after you have spent numerous hours, endless effort, and invested significant resources on building your brand online, it can be risky to leave a collective media channel open to someone who is unfamiliar of the foundation of your company. collective media is your company's face to the world. Make sure you know this face, and most importantly, that the face knows you and your company.

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