How to Setup an Ecommerce Webshop

Managers Limited - How to Setup an Ecommerce Webshop

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How to Setup an Ecommerce Webshop

Ok, you've made the decision to set up your own Webshop and you've got the products that you want to sell but how do you go about it? Where do you start?

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There are several different aspects that you need to consider, the main ones are -

Domain Name Hosting the site eCommerce Webshop Software Site Security Loading Products onto the site Receiving customer Payments

Domain Name

To go back to basics a domain name is the name by which your site is known on the web, when you type in the www address of the website that you want to visit you are typing in that site's domain name.

To have your own Webshop you must first buy your own domain name, then you need to join together that domain name with a corporeal ip address on the internet, which leads me nicely onto...

Hosting the Site

The software for your Webshop needs to physically reside on a computer which can be accessed via the internet, once you've chosen your software it needs to be running 24 hours a day on a computer somewhere.

Here you have the selection of whether you run your Webshop on a dedicated server or you can share space on a server with other websites. But whatever you choose you also need to be able to join together your domain name with the corporeal (ip address) of your server i.e. The dns settings, this would normally be managed by whoever registered the domain name for you but you do need to be particular with this as it could badly affect the flat running of your Webshop, its undoubtedly prominent that whenever somebody types in your domain name (url) that your website is all the time available.

You also have the selection of whether to run on a Linux Server or a Windows Server, in normal there are more options ready for Linux and as someone else generalisation software for Linux is ready at a lower cost than Windows software, but as in all things though there are exceptions and there is some very good windows software ready at contentious prices.

You also need to make sure that things like database backups are taken care of and that you can load site certificates etc. (more about that later)

eCommerce Software

Now that you have your domain name and you have your server (or hosting service) and the two work correctly together you need to reconsider which eCommerce webshop software to run, as mentioned previously there are two main directions to go in i.e. You could whether decide on Windows or Linux

Once you've made the decision of the operating system then you have a huge selection of the different Webshop software and these can range from free software (with small support) straight through to software which costs thousands of pounds per year.

There are some very good free applications ready such as Magento and OsCommerce but ordinarily with these you'll be on your own when it comes to installing and running the software.

You'll then need to install and configure your software to get it seeing exactly the way that you want it to. As well as the layout you will probably also need to do things like setup your payment methods, delivery options, countries that you want to deal with and tax codes.

Site Security

There are two aspects to this -

You need to prevent your site from being hacked and your customer's details from being stolen. In the Uk ordinarily you need to be registered under the data security act which sets positive standards on how the data is protected. You also need to make sure that whenever your customers type in sensitive data such as passwords or prestige card numbers that there is a layer of encryption in the middle of your customer's Pc and your web server, so that nobody can be watching the data which is being routed to your server to capture the prestige card numbers etc. To make this happens you need to make sure that your server can retain an Ssl relationship and you need to buy and install a certificate onto the server which will re-assure your customers that this regain relationship is happening.

Loading Products Onto the Site

So now you've got your server and it works with your domain name and you've loaded your software what's next?

You've probably got a few hundred (or thousand) products to load up onto the site. Firstly you'll need a digital camera, because you'll need to take pictures of all of your products that is unless you're very lucky and the product's manufacturer can provide you with these.

First you should try to work out a type hierarchy, normally the Webshop software will allow an unlimited number of categories for you to group your products under. Don't forget that your customers will use these categories to navigate your website so it's a good idea to spend some time on planning this properly, then for each product you'll need to come up with a article that you need to type in using the software you've purchased and you need to upload the picture that you've taken.

Once that's done your newly added products will be on your website

Receiving customer Payments

Obviously you'll need some way of getting the customers payments into your bank account.

Paypal is very good for this as they accept most of the major prestige cards and bank cards and it's normally quite straightforward to set up in most Webshop software applications. For the customers its not quite so straightforward and I find that a lot of customers don't have a Paypal inventory and undoubtedly cant be bothered with the validation that they need to go straight through to set one up i.e. They are just seeing for the box where they enter their prestige card number.

There are many other very good prestige Card payment providers around who offer payment methods and ordinarily it just a case of seeing a payment victualer who can process payments to your bank inventory And work with your software, as the communications in the middle of the Webshop software and the payment victualer can be quite complex.

So that's it, you're ready to go, straightforward really

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