collective Networks: Facebook for company

Asset - collective Networks: Facebook for company

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The world of real estate prospecting has morphed into Facebook friend requests, tweets, chirps and fan pages. Instead of asking for your phone amount to talk about your services, clients might instead ask you as a LinkedIn connection or message you on Facebook to get updates on a transaction. Facebook is one of the largest collective networking sites out there - and real estate agents shouldn't ignore that fact. But you have to make your impact on collective network meaningful and relevant to your target audience; you can't post a bunch of listings and expect firm to rain down on you like manna from heaven. Here are some tips to stand apart from the crowd on Facebook:

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After you sign up

* Target your audience (past/current clients, other agents, niche businesses)
* Pay attention to what population are posting about
* Attract friends, followers, connections and subscribers
* Interact and engage with your friends and/or fans

Maximize your exposure

There are three types of accounts on Facebook: personal profiles, groups and business/fan pages. Also, you can place ads to targeted audiences in obvious geographic areas for puny cost.

Personal pages - Messages are puny to 20 recipients at a time with a personal page. There are accurate rules about posting firm data on a personal page.

Groups - Groups are set up for more personal interaction and are more directly associated to the population who administer them. Groups can be collective or prviate.

Business/Fan pages - This is the ideal way to attract a collective following. Here are some firm page options:

Geographic area page.Create a page for your county or a definite neighborhood that is solely about that area and has no mention of your business. You'll get fans promptly and population won't feel pressured by seeing your firm data on the page. Get population to interact on the page by holding photo contests, asking questions that elicit participation ("What's the best pizza place in town?" or "Where's the best hiking trail in our county?") and contribution prizes, such as gift cards, evening meal for two, etc. Get local businesses to participate; they'll be more than happy with the free exposure. To spread the word about your business, download a tab called Fbml, which allows Html on the page, such as a framed-in Idx search.

- Agent referral page. Add items of value, network with other agents at events posted on Facebook and share referrals.

- Reo firm page. Store your distressed asset firm and expertise to asset-management companies.

- Office or team page. Promote your office or team members, services and more with this page.

- Builder/condo page. Reach out to builders, condo associations and other groups who have a vested interest in these niches. Promote your expertise in condos, new building and niche services.

Read more: How to use collective networks for business

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