Where You Give Your Demonstrations May Be the contrast between Success and Failure

Asset - Where You Give Your Demonstrations May Be the contrast between Success and Failure

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One of the biggest assets any salesperson has is the potential to give a top notch presentation. Where to do it can often be as prominent as the demonstration itself.

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A first-rate presentation can often be the distinction in the middle of securing the order and losing it. Even if you have a first-rate product, one that is the best of its kind in the market, that stock still can not tell the story to your customer. It is the demonstration that tells the story and sells the prospect. It falls on you the presenter to make the sale with a first-rate demonstration.

One place you can demonstrate your stock is in the customers office or store. This gives the customer a psychological felling of ownership. This is an perfect tactic if you can do it. You meet personnel and decision makers and use the stock in the customers own surroundings and on their own work. A poor presentation can often lead to additional call backs, an undecided hope and loss of an order.

You can also demonstrate your stock in your own office. Here you have the advantage of having a location you are comfortable with. You can be sure there are no interruptions, and you have the customers unblemished attention. The advantage of having the customers unblemished attention is of no small value since it probably comes at the end of a long process to even get to this point.

The demonstration is the culmination of the whole process.

Since prior calls were made to set up this scenario the demonstration is the positive and most general place to close the deal. Make yourself comfortable with the surroundings. The customer has all the facts in front of him and all is fresh in his mind. If the presentation was top notch the order should be yours.

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